Smartly.io is an Ad automation company providing a range of digital advertising solutions for global brands like Uber, T-Mobile, KLM/Air France, Under Armour and more. I built and improved SaaS tools for creating and managing ad campaigns, insight-based reporting, video editing, etc. Being an early team member, I played a key role in building the design team processes and culture.
A deep understanding of users and their contexts, enabled me to support upcoming teams and design for new business areas. The ability to connect user contexts across product areas and teams enabled me to advocate for and set up the Design Systems team, which supported 200+ developers, designers, and others.